Bringing intelligence to the physical world

EON is connecting the world’s products to make every item traceable, intelligent and valuable.

“This technology will radically change retail.”

Turning everyday products into intelligent assets

We envision a world where the things around us are no longer isolated and disposable. A world where products become assets that can be continuously monetized, used and regenerated.

Connecting every product to a digital ecosystem will unlock a new system for commerce, in which products have fully traceable lifecycles, data-sharing capabilities and revenue-driving embedded services.

As our physical world comes online, the things we own will become more efficient, functional, and more fully utilized. Business and environmental incentives can finally align.

“EON is building the world wide web for products.”
Natalie Massenet, Founder of Net-a-Porter and Managing Director of IMAGINARY Ventures

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Newsroom

The leading online luxury and fashion retailer brings an innovative shopping experience to customers through Digital IDs across its private label collections.

News from our world

1. Poshmark, EON, and Coachtopia Team Up to Launch Instant Resale in the U.S., powered by EON’s Digital ID Technology
   September 19, 2024

2. Why Circularity Solutions are a Supply Chain Imperative
   July 23, 2024

3. EON named Winner of Fast Company's 2024 World Changing Idea Award
   May 14, 2024

4. TextileGenesis Partners With EON to Create Digital Product Passports
   April 26, 2024

5. EON and TextileGenesis join forces to offer an unrivaled level of traceability
   April 23, 2024

6. The Digital Product Passport and the revolution of data sharing in sustainable fashion
   February 28, 2024

7. EON Selected for CIRPASS-2 to Advance the E.U.’s Digital Product Passport
   February 26, 2024

8. The Real Real joins EON Exchange as a Resale Partner
   January 17, 2024

9. Authenticated Resale: Solving The $2 Trillion Counterfeit Problem For Brands
   January 15, 2024

10. The RealReal Partners with EON to Accelerate Trusted Luxury Resale with Digital IDs
    January 15, 2024

11. Revolutionizing the Resale Market With EON’s Digital ID Technology
    January 11, 2024

12. EON Digital IDs Reshaping the Future of Fashion and the Planet
    December 19, 2023

13. Why Balenciaga Music Shunned Web3 For Its New Connected Clothing
    December 2, 2023

14. Digital Product Passports Offer More Than Just Impact and Compliance Info
    December 8, 2023

15. EON welcomes Natalie Massenet to our board
    February 15, 2022

16. EON launches Advisory Council for CircularID™ Protocol
    May 21, 2021

17. EON ‘Connected’ Fashion Network, Up and Ready for Resale
    December 16, 2020

18. With Digital IDs, Chloé plots a circular future
    October 27, 2022

19. What will Product Passports Mean for Brands?
    December 6, 2021

20. Unspun Launches its Most Sustainable Jeans Yet
    January 13, 2021

21. This Technology will Radically Change Fashion
    August 3, 2021

22. The Era of Digital Product Tags Is Nigh
    December 5, 2022

23. SMI Fashion Taskforce launches Digital ID
    October 31, 2021

24. HRH The Prince of Wales’ SMI Fashion Taskforce commits to Digital ID
    October 31, 2021

25. Pivotal + Phygital: The new digital imperative with EON
    September 13, 2022

26. Mulberry to add Digital IDs to all products by 2025
    June 13, 2022

27. The Global Fashion Summit 2022 - Panel Recap
    June 16, 2022

28. If products could talk: Could fashion go green?
    April 12, 2022

29. Houdini Sportswear pioneers the first connected zipper with EON + YKK
    July 21, 2021

30. Gabriela Hearst connects its spring collection with a digital identity
    February 11, 2020

31. Digital passports – clothing labels’ new normal
    June 7, 2021

32. Digital IDs: A game-changer for fashion?
    July 6, 2022

33. The Circularity Revolution Will Be Digitized. Here’s How.
    September 28, 2022

34. Fashion Industry Leaders at Cop28 Highlight the Need to Take Action
    December 8, 2023

35. YOOX Net-a-Porter Group launches Digital ID to accelerate circularity
    December 15, 2020

36. PANGAIA partners with EON to launch digital product passports
    March 20, 2021

37. Nanushka launches Digital IDs to turn garments into assets
    September 16, 2020

38. EON partners with Microsoft to give 400M products Digital IDs by 2025
    September 9, 2020

39. EON announces strategic investment from SML RFID
    August 3, 2021

40. EON announces $10 Million Series A Led by IMAGINARY
    February 15, 2022

41. The Vogue Business 100 Innovators: Tech and Web3
    December 5, 2022

42. Balenciaga is giving its clothes their own exclusive soundtrack
    November 20, 2023

43. Top fashion brands introduce Digital IDs powered by EON to unlock intelligence, commerce and sustainability
    December 13, 2022

44. The solution to fashion’s sustainability crisis may be connected clothing tags
    January 18, 2023

45. Is Luxury Set for Resale-Ready Products?
    February 9, 2023

46. Chloé launches ‘instant resale’ using digital IDs on Vestiaire Collective
    February 9, 2023

47. LFW Briefing: How ChatGPT and AI are appearing on fashion week runways
    February 21, 2023

48. How Holzweiler is preparing for the EU's Digital Product Passport legislation
    March 1, 2023

49. Tag, You're It. How EON is Keeping Fashion Accountable.
    March 3, 2023

50. Microsoft, Ahluwalia and EON are sharing the untold stories of garments
    July 24, 2023

51. Chloé Takes A Revolutionary Step In Resale
    March 15, 2023

52. Why brands say QR codes are the clothing labels of the future
    July 5, 2023

53. Balenciaga launches new tech-enabled music merch series partnered with EON
    November 20, 2023

54. Can Digital IDs turbocharge resale for brands? PANGAIA thinks so.
    September 5, 2023

55. Millions of Luxury Products Now Come With Unique Digital Passports. Here’s What That Means.
    November 8, 2023