## A new vocabulary for connected products

BALENCIAGA’s music merch collection features interactive garments, embedded with an exclusive musical track.

To listen to the song, customers can tap their product’s integrated NFC chip with a smartphone.

The song cannot be played elsewhere and is only available through a protected digital experience powered by EON.

### Press

#### Why Balenciaga Music Shunned Web3 For Its New Connected Clothing
[Read article](https://www.forbes.com/sites/stephaniehirschmiller/2023/12/02/why-balenciaga-music-shunned-web3-for-its-new-connected-clothing/)

#### Balenciaga is giving its clothes their own exclusive soundtrack
[Read article](https://www.vogue.com/article/balenciaga-is-giving-its-clothes-their-own-exclusive-soundtrack)

### Our Clients

1. **[BALENCIAGA](/content/clients/balenciaga/index.html)**  
   Launched: 2023
2. **[Kathmandu](/content/clients/kathmandu/index.html)**  
   Launched: 2023
3. **[Ahluwalia](/content/clients/ahluwalia/index.html)**  
   Launched: 2023
4. **[Gabriela Hearst](/content/clients/gabriela-hearst/index.html)**  
   Launched: 2020
5. **[Pangaia](/content/clients/pangaia/index.html)**  
   Launched: 2020
6. **[Houdini](/content/clients/houdini/index.html)**  
   Launched: 2020
7. **[unspun](/content/clients/unspun/index.html)**  
   Launched: 2020
8. **[Outerknown](/content/clients/outerknown/index.html)**  
   Launched: 2020
9. **[Nanushka](/content/clients/nanushka/index.html)**  
   Launched: 2020
10. **[H&M](/content/clients/h-m/index.html)**  
    Launched: 2022
11. **[Chloé](/content/clients/chloe/index.html)**  
    Launched: 2023
12. **[Hylo Athletics](/content/clients/hylo-athletics/index.html)**  
    Launched: 2022
13. **[Johnstons of Elgin](/content/clients/johnstons-of-elgin/index.html)**  
    Launched: 2022
14. **[Zalando](/content/clients/zalando/index.html)**  
    Launched: 2023
15. **[MRP by MR PORTER](/content/clients/net-a-porter/index.html)**  
    Launched: 2021
16. **[Coachtopia](/content/clients/coachtopia/index.html)**  
    Launched: 2023