Chloé | Case Study | Digital IDs powered by EON

As part of the SS23 collection, Chloé unveiled Chloé Vertical, featuring innovative Digital ID technology. Chloé customers can scan their products and trace their item from field to the finished piece. The collection was the first to leverage Instant Resale – introducing a new chapter of transparency for luxury – a first in the industry. Customers can scan their product and instantly resell through Vestiaire Collective.

Introducing Chloé Vertical

With Digital ID technology, Chloé can trace the entire supply chain and production process for each of the products included within the Chloé Vertical capsule.

Each garment within the collection is handcrafted and includes a QR Code label that can be scanned to access detailed information about the piece.

By scanning the QR code or NFC chip on their product, customers can learn more about the entire manufacturing process, find care and repair instructions, and facilitate resale directly through Vestiaire Collective.

Instant Resale - an industry first

Chloé were the first Maison to introduce Instant Resale – enabling customers to scan their product and directly resell through our partnership with Vestiaire Collective.

How it works

Customers scan their products, click resell, and instantly upload to Vestiaire Collective.

The item’s Digital ID pre-fills the Vestiaire Collective resale listing.

Vestiaire Collective generates an immediate price proposal.

Once sold, resale events are recorded on the product’s Digital ID.