Coachtopia | Case Study | Digital IDs powered by EON
Introducing Coachtopia
Every Coachtopia product comes with a unique Digital ID to drive lifecycle transparency, scale circular services and instantly authenticate.
An NFC chip is embedded into all handbags, footwear and apparel items, and highlighted for easy customer identification with a custom connected cloud emblem.
By scanning their product, customers can access transparent product details and environmental impacts, and guarantee their item’s authenticity. They can also connect their product to their Coach account to access circular services.
EON-CX-coach-bag from EON on Vimeo
Connecting to Gen Z customers
By scanning the “connected cloud” emblem on their product, Coachtopia customers activate the NFC (the same technology used in mobile pay) and access the product’s digital passport.
Coachtopia created a short animated video to instruct customers where to locate their product’s NFC chip, how to activate it, and what the digital passport experience.
Coach-NFC-video from EON on Vimeo
Coach-authenticate from EON on Vimeo
A 1:1 relationship between products and customers
Customer scans their product with their phone and registers it to their Coach account.
Customer receives an email confirmation that their product is now connected.
Customer can now access a range of circular services from Coachtopia.
Events such as registration, repair, resale and more are recorded on the product’s Digital ID.
Press
Coachtopia has sold out not once, but twice
With the launch of Coachtopia, Coach commits to a future of circularity
Coach rolls out Coachtopia, a new line made from material waste
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Coachtopia
Launched
2023