## Introducing Coachtopia

Every Coachtopia product comes with a unique Digital ID to drive lifecycle transparency, scale circular services and instantly authenticate.

An NFC chip is embedded into all handbags, footwear and apparel items, and highlighted for easy customer identification with a custom connected cloud emblem.

By scanning their product, customers can access transparent product details and environmental impacts, and guarantee their item’s authenticity. They can also connect their product to their Coach account to access circular services.

EON-CX-coach-bag from EON on Vimeo

## Connecting to Gen Z customers

By scanning the “connected cloud” emblem on their product, Coachtopia customers activate the NFC (the same technology used in mobile pay) and access the product’s digital passport.

Coachtopia created a short animated video to instruct customers where to locate their product’s NFC chip, how to activate it, and what the digital passport experience.

Coach-NFC-video from EON on Vimeo

Coach-authenticate from EON on Vimeo

## A 1:1 relationship between products and customers

Customer scans their product with their phone and registers it to their Coach account.

Customer receives an email confirmation that their product is now connected.

Customer can now access a range of circular services from Coachtopia.

Events such as registration, repair, resale and more are recorded on the product’s Digital ID.

## Press

Coachtopia has sold out not once, but twice

[Read article](https://www.highsnobiety.com/p/coachtopia-sold-out/)

With the launch of Coachtopia, Coach commits to a future of circularity

[Read article](https://www.vogue.com/article/coachtopia-sustainable-new-coach-brand)

Coach rolls out Coachtopia, a new line made from material waste

[Read article](https://www.voguebusiness.com/sustainability/coach-rolls-out-coachtopia-a-new-line-made-from-material-waste)

### Our Clients

BALENCIAGA  
Launched  
2023

Kathmandu  
Launched  
2023

Ahluwalia  
Launched  
2023

Gabriela Hearst  
Launched  
2020

Pangaia  
Launched  
2020

Houdini  
Launched  
2020

unspun  
Launched  
2020

Outerknown  
Launched  
2020

Nanushka  
Launched  
2020

H&M  
Launched  
2022

Chloé  
Launched  
2023

Hylo Athletics  
Launched  
2022

Johnstons of Elgin  
Launched  
2022

Zalando  
Launched  
2023

MRP by MR PORTER  
Launched  
2021

Coachtopia  
Launched  
2023