## W's One Parka

Houdini's iconic One Parka was the first product to be digitized, highlighting Houdini's commitment to circularity.

The One Parka features an NFC-enabled zipper pull, made possible by a partnership between YKK and EON.

By touching their mobile phone to YKK’s NFC-enabled zipper pull, Houdini customers can instantly access a world of experiences, services, knowledge sharing and content.

Houdini_CX from EON on Vimeo

## Press

Houdini Recruits YKK and EON for High-Tech Circular Parka

[Read article](https://sourcingjournal.com/topics/business-news/houdini-sportswear-circular-apparel-one-parka-eon-ykk-zipper-nfc-292907/)

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