Kathmandu | Case Study | Digital IDs powered by EON
Kathmandu customers can now scan their products to discover the unique sustainability story behind the specific product they buy, including learning about its design and manufacturing process, the factory it was made in, the materials used to make their piece, repair information and eventually traceability and resell recommendations.
Heli R Jacket
Kathmandu first launched Digital IDs across one of its iconic puffers, the Heli, made using 100% recycled materials.
Customers can find a stitched-in QR code in the inner pocket bag of every jacket, which can be scanned with a smartphone.
Upon scanning, customers learn more about their specific Heli R, including its impact story, where it was made, the materials used, and Kathmandu’s commitment to circularity.
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