Brand Protection and Product Authentication | EON

Reduce counterfeits and prevent fraud with multi-layer brand protection

Prevent the illegitimate sale of fakes and recover stolen revenue with robust, multi-layer brand protection solutions.

Create trusted, secure and valuable products

Trace your products’ journeys and prevent the illegitimate sale of fakes.

Increase customer trust with authenticity certificates and product validation.

Automate product authentication for returns management, resale product processing and more.

Authentication partners

Enhance brand protection with access to pre-integrated authentication partners through our EON Exchange.

Authentique

Authentique protects and authenticates products using visual recognition technology.

Identiv

Identiv provides total IoT solutions including RFID and NFC across a broad spectrum of capabilities.

Nexgen Packaging

NexGen offers sustainable packaging, tag and label solutions for the apparel industry.

PHOENIX Technologies

PHOENIX Technologies authenticates luxury valuables through blockchain certificates and facilitates digital product ownership.

SML Group

SML Group offers technology-driven inventory management solutions including Inspire™ tags, encoding solutions and enterprise-class RFID software Clarity®.

News from our world

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  1. Poshmark, EON, and Coachtopia Team Up to Launch Instant Resale in the U.S., powered by EON’s Digital ID Technology - September 19, 2024
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  2. Why Circularity Solutions are a Supply Chain Imperative - July 23, 2024
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  3. EON named Winner of Fast Company's 2024 World Changing Idea Award - May 14, 2024

  4. TextileGenesis Partners With EON to Create Digital Product Passports - April 26, 2024
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  5. EON and TextileGenesis join forces to offer an unrivaled level of traceability - April 23, 2024

  6. The Digital Product Passport and the revolution of data sharing in sustainable fashion - February 28, 2024

  7. EON Selected for CIRPASS-2 to Advance the E.U.’s Digital Product Passport - February 26, 2024

  8. The Real Real joins EON Exchange as a Resale Partner - January 17, 2024
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  9. Authenticated Resale: Solving The $2 Trillion Counterfeit Problem For Brands - January 15, 2024

  10. The RealReal Partners with EON to Accelerate Trusted Luxury Resale with Digital IDs - January 15, 2024

  11. Revolutionizing the Resale Market With EON’s Digital ID Technology - January 11, 2024
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  12. EON Digital IDs Reshaping the Future of Fashion and the Planet - December 19, 2023
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  13. Why Balenciaga Music Shunned Web3 For Its New Connected Clothing - December 2, 2023

  14. Digital Product Passports Offer More Than Just Impact and Compliance Info - December 8, 2023

  15. EON welcomes Natalie Massenet to our board - February 15, 2022
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  16. EON launches Advisory Council for CircularID™ Protocol - May 21, 2021

  17. EON ‘Connected’ Fashion Network, Up and Ready for Resale - December 16, 2020

  18. With Digital IDs, Chloé plots a circular future - October 27, 2022
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  19. What will Product Passports Mean for Brands? - December 6, 2021

  20. Unspun Launches its Most Sustainable Jeans Yet - January 13, 2021

  21. This Technology will Radically Change Fashion - August 3, 2021
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  22. The Era of Digital Product Tags Is Nigh - December 5, 2022
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  23. SMI Fashion Taskforce launches Digital ID - October 31, 2021
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  24. HRH The Prince of Wales’ SMI Fashion Taskforce commits to Digital ID - October 31, 2021

  25. Pivotal + Phygital: The new digital imperative with EON - September 13, 2022
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  26. Mulberry to add Digital IDs to all products by 2025 - June 13, 2022
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  27. The Global Fashion Summit 2022 - Panel Recap - June 16, 2022
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  28. If products could talk: Could fashion go green? - April 12, 2022
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  29. Houdini Sportswear pioneers the first connected zipper with EON + YKK - July 21, 2021
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  30. Gabriela Hearst connects its spring collection with a digital identity - February 11, 2020
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  31. Digital passports – clothing labels’ new normal - June 7, 2021
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  32. Digital IDs: A game-changer for fashion? - July 6, 2022
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  33. The Circularity Revolution Will Be Digitized. Here’s How. - September 28, 2022
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  34. Fashion Industry Leaders at Cop28 Highlight the Need to Take Action - December 8, 2023
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  35. YOOX Net-a-Porter Group launches Digital ID to accelerate circularity - December 15, 2020
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  36. PANGAIA partners with EON to launch digital product passports - March 20, 2021
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  37. Nanushka launches Digital IDs to turn garments into assets - September 16, 2020
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  38. EON partners with Microsoft to give 400M products Digital IDs by 2025 - September 9, 2020

  39. EON announces strategic investment from SML RFID - August 3, 2021

  40. EON announces $10 Million Series A Led by IMAGINARY - February 15, 2022

  41. The Vogue Business 100 Innovators: Tech and Web3 - December 5, 2022

  42. Balenciaga is giving its clothes their own exclusive soundtrack - November 20, 2023

  43. Top fashion brands introduce Digital IDs powered by EON to unlock intelligence, commerce and sustainability - December 13, 2022

  44. The solution to fashion’s sustainability crisis may be connected clothing tags - January 18, 2023

  45. Is Luxury Set for Resale-Ready Products? - February 9, 2023

  46. Chloé launches ‘instant resale’ using digital IDs on Vestiaire Collective - February 9, 2023

  47. LFW Briefing: How ChatGPT and AI are appearing on fashion week runways - February 21, 2023

  48. How Holzweiler is preparing for the EU's Digital Product Passport legislation - March 1, 2023

  49. Tag, You're It. How EON is Keeping Fashion Accountable. - March 3, 2023
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  50. Microsoft, Ahluwalia and EON are sharing the untold stories of garments - July 24, 2023
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  51. Chloé Takes A Revolutionary Step In Resale - March 15, 2023

  52. Why brands say QR codes are the clothing labels of the future - July 5, 2023

  53. Balenciaga launches new tech-enabled music merch series partnered with EON - November 20, 2023

  54. Can Digital IDs turbocharge resale for brands? PANGAIA thinks so. - September 5, 2023

  55. Millions of Luxury Products Now Come With Unique Digital Passports. Here’s What That Means. - November 8, 2023
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