### Reduce counterfeits and prevent fraud with multi-layer brand protection Prevent the illegitimate sale of fakes and recover stolen revenue with robust, multi-layer brand protection solutions. ## Create trusted, secure and valuable products ### Trace your products’ journeys and prevent the illegitimate sale of fakes. ### Increase customer trust with authenticity certificates and product validation. ### Automate product authentication for returns management, resale product processing and more. ## Authentication partners Enhance brand protection with access to pre-integrated authentication partners through our EON Exchange. ### Authentique Authentique protects and authenticates products using visual recognition technology. ### Identiv Identiv provides total IoT solutions including RFID and NFC across a broad spectrum of capabilities. ### Nexgen Packaging NexGen offers sustainable packaging, tag and label solutions for the apparel industry. ### PHOENIX Technologies PHOENIX Technologies authenticates luxury valuables through blockchain certificates and facilitates digital product ownership. ### SML Group SML Group offers technology-driven inventory management solutions including Inspire™ tags, encoding solutions and enterprise-class RFID software Clarity®. ## News from our world [Read more news](/content/news/index.html) 1. **[Poshmark, EON, and Coachtopia Team Up to Launch Instant Resale in the U.S., powered by EON’s Digital ID Technology](/content/press/poshmark-eon-and-coachtopia-team-up-to-launch-instant-resale-in-the-u-s-powered-by-eons-digital-id-technology/index.html)** - September 19, 2024 .webp) 2. **[Why Circularity Solutions are a Supply Chain Imperative](/content/press/why-circularity-solutions-are-a-supply-chain-imperative/index.html)** - July 23, 2024 .webp) 3. **[EON named Winner of Fast Company's 2024 World Changing Idea Award](/content/press/eon-named-winner-of-fast-companys-2024-world-changing-idea-award/index.html)** - May 14, 2024 4. **[TextileGenesis Partners With EON to Create Digital Product Passports](/content/press/textilegenesis-partners-with-eon-to-create-digital-product-passports/index.html)** - April 26, 2024 .webp) 5. **[EON and TextileGenesis join forces to offer an unrivaled level of traceability](/content/press/eon-and-textilegenesis-join-forces-to-offer-fashion-and-textile-players-an-unrivaled-level-of-traceability-and-transparency/index.html)** - April 23, 2024 6. **[The Digital Product Passport and the revolution of data sharing in sustainable fashion](/content/press/the-digital-product-passport-and-the-revolution-of-data-sharing-in-sustainable-fashion/index.html)** - February 28, 2024 7. **[EON Selected for CIRPASS-2 to Advance the E.U.’s Digital Product Passport](/content/press/eon-selected-for-cirpass-2-to-advance-the-eus-digital-product-passport/index.html)** - February 26, 2024 8. **[The Real Real joins EON Exchange as a Resale Partner](/content/press/the-real-real-joins-eon-exchange-as-a-resale-partner/index.html)** - January 17, 2024 .webp) 9. **[Authenticated Resale: Solving The $2 Trillion Counterfeit Problem For Brands](/content/press/authenticated-resale-meet-the-woman-solving-the-two-trillion-dollar-counterfeit-problem-for-brands/index.html)** - January 15, 2024 10. **[The RealReal Partners with EON to Accelerate Trusted Luxury Resale with Digital IDs](/content/press/the-realreal-partners-with-eon-to-accelerate-trusted-luxury-resale-with-digital-ids/index.html)** - January 15, 2024 11. **[Revolutionizing the Resale Market With EON’s Digital ID Technology](/content/press/revolutionizing-the-resale-market-with-eons-digital-id-technology/index.html)** - January 11, 2024 .webp) 12. **[EON Digital IDs Reshaping the Future of Fashion and the Planet](/content/press/eon-digital-ids-reshaping-the-future-of-fashion-and-the-planet/index.html)** - December 19, 2023 .webp) 13. **[Why Balenciaga Music Shunned Web3 For Its New Connected Clothing](/content/press/why-balenciaga-music-shunned-web3-for-its-new-connected-clothing/index.html)** - December 2, 2023 14. **[Digital Product Passports Offer More Than Just Impact and Compliance Info](/content/press/digital-product-passports-offer-more-than-just-impact-and-compliance-info/index.html)** - December 8, 2023 15. **[EON welcomes Natalie Massenet to our board](/content/press/eon-welcomes-natalie-massenet-to-board/index.html)** - February 15, 2022 .webp) 16. **[EON launches Advisory Council for CircularID™ Protocol](/content/press/eon-launches-advisory-council-to-oversee-circularid-protocol/index.html)** - May 21, 2021 17. **[EON ‘Connected’ Fashion Network, Up and Ready for Resale](/content/press/eon-connected-fashion-network-up-and-ready-for-resale/index.html)** - December 16, 2020 18. **[With Digital IDs, Chloé plots a circular future](/content/press/with-digital-ids-chloe-plots-a-circular-future/index.html)** - October 27, 2022 .webp) 19. **[What will Product Passports Mean for Brands?](/content/press/what-will-product-passports-mean-for-brands/index.html)** - December 6, 2021 20. **[Unspun Launches its Most Sustainable Jeans Yet](/content/press/unspun-launches-its-most-sustainable-jeans-yet/index.html)** - January 13, 2021 21. **[This Technology will Radically Change Fashion](/content/press/this-technology-will-radically-change-fashion/index.html)** - August 3, 2021 .webp) 22. **[The Era of Digital Product Tags Is Nigh](/content/press/the-era-of-digital-product-tags/index.html)** - December 5, 2022 .webp) 23. **[SMI Fashion Taskforce launches Digital ID](/content/press/sustainable-markets-initiative-fashion-taskforce-launches-digital-id/index.html)** - October 31, 2021 .webp) 24. **[HRH The Prince of Wales’ SMI Fashion Taskforce commits to Digital ID](/content/press/smi-fashion-taskforce-commits-to-digital-id/index.html)** - October 31, 2021 25. **[Pivotal + Phygital: The new digital imperative with EON](/content/press/pivotal-phygital-the-new-digital-imperative-with-eon/index.html)** - September 13, 2022 .webp) 26. **[Mulberry to add Digital IDs to all products by 2025](/content/press/mulberry-to-add-digital-tags-to-all-products-by-2025/index.html)** - June 13, 2022 .webp) 27. **[The Global Fashion Summit 2022 - Panel Recap](/content/press/inside-mulberry-and-courreges-digital-id-adoption/index.html)** - June 16, 2022 .webp) 28. **[If products could talk: Could fashion go green?](/content/press/if-products-could-talk-could-fashion-go-green/index.html)** - April 12, 2022 .webp) 29. **[Houdini Sportswear pioneers the first connected zipper with EON + YKK](/content/press/houdini-sportswear-pioneers-the-first-connected-zipper-with-eon-and-ykk/index.html)** - July 21, 2021 .webp) 30. **[Gabriela Hearst connects its spring collection with a digital identity](/content/press/gabriela-hearst-connects-its-spring-collection-with-a-digital-identity/index.html)** - February 11, 2020 .webp) 31. **[Digital passports – clothing labels’ new normal](/content/press/digital-passports-clothing-labels-new-normal/index.html)** - June 7, 2021 .webp) 32. **[Digital IDs: A game-changer for fashion?](/content/press/digital-ids-a-game-changer-for-fashion/index.html)** - July 6, 2022 .webp) 33. **[The Circularity Revolution Will Be Digitized. Here’s How.](/content/press/digital-id-for-circular-systems/index.html)** - September 28, 2022 .webp) 34. **[Fashion Industry Leaders at Cop28 Highlight the Need to Take Action](/content/press/fashion-industry-leaders-at-cop28-highlight-the-need-to-take-action/index.html)** - December 8, 2023 .webp) 35. **[YOOX Net-a-Porter Group launches Digital ID to accelerate circularity](/content/press/yoox-net-a-porter-group-launches-digital-id-to-accelerate-circularity/index.html)** - December 15, 2020 .webp) 36. **[PANGAIA partners with EON to launch digital product passports](/content/press/pangaia-partners-with-eon-to-launch-digital-product-passports/index.html)** - March 20, 2021 .webp) 37. **[Nanushka launches Digital IDs to turn garments into assets](/content/press/nanushka-launches-digital-id-to-turn-garments-into-assets/index.html)** - September 16, 2020 .webp) 38. **[EON partners with Microsoft to give 400M products Digital IDs by 2025](/content/press/eon-partners-with-microsoft-to-give-400-million-products-a-digital-id-by-2025/index.html)** - September 9, 2020 39. **[EON announces strategic investment from SML RFID](/content/press/eon-announces-strategic-investment-from-sml-rfid/index.html)** - August 3, 2021 40. **[EON announces $10 Million Series A Led by IMAGINARY](/content/press/eon-announces-10-million-series-a-led-by-imaginary/index.html)** - February 15, 2022 41. **[The Vogue Business 100 Innovators: Tech and Web3](/content/press/vogue-business-100-innovators/index.html)** - December 5, 2022 42. **[Balenciaga is giving its clothes their own exclusive soundtrack](/content/press/balenciaga-is-giving-its-clothes-their-own-exclusive-soundtrack/index.html)** - November 20, 2023 43. **[Top fashion brands introduce Digital IDs powered by EON to unlock intelligence, commerce and sustainability](/content/press/top-fashion-brands-introduce-digital-ids-powered-by-eon-to-unlock-intelligence-commerce-and-sustainability/index.html)** - December 13, 2022 44. **[The solution to fashion’s sustainability crisis may be connected clothing tags](/content/press/the-solution-to-fashions-sustainability-crisis-may-be-connected-clothing-tags/index.html)** - January 18, 2023 45. **[Is Luxury Set for Resale-Ready Products?](/content/press/is-luxury-set-for-resale-ready-products/index.html)** - February 9, 2023 46. **[Chloé launches ‘instant resale’ using digital IDs on Vestiaire Collective](/content/press/chloe-launches-instant-resale-using-digital-ids-on-vestiaire-collective/index.html)** - February 9, 2023 47. **[LFW Briefing: How ChatGPT and AI are appearing on fashion week runways](/content/press/lfw-briefing-how-chatgpt-and-ai-are-appearing-on-fashion-week-runways/index.html)** - February 21, 2023 48. **[How Holzweiler is preparing for the EU's Digital Product Passport legislation](/content/press/how-holzweiler-is-preparing-for-the-eus-digital-product-passport-legislation/index.html)** - March 1, 2023 49. **[Tag, You're It. How EON is Keeping Fashion Accountable.](/content/press/tag-youre-it-how-eon-is-keeping-fashion-accountable/index.html)** - March 3, 2023 .webp) 50. **[Microsoft, Ahluwalia and EON are sharing the untold stories of garments](/content/press/microsoft-ahluwalia-and-eon-are-sharing-the-untold-stories-of-garments/index.html)** - July 24, 2023 .webp) 51. **[Chloé Takes A Revolutionary Step In Resale](/content/press/chloe-takes-a-revolutionary-step-in-resale/index.html)** - March 15, 2023 52. **[Why brands say QR codes are the clothing labels of the future](/content/press/why-brands-say-qr-codes-are-the-clothing-labels-of-the-future/index.html)** - July 5, 2023 53. **[Balenciaga launches new tech-enabled music merch series partnered with EON](/content/press/balenciaga-launches-new-tech-enabled-music-merch-series-partnered-with-eon/index.html)** - November 20, 2023 54. **[Can Digital IDs turbocharge resale for brands? PANGAIA thinks so.](/content/press/can-digital-ids-turbocharge-resale-for-brands-pangaia-thinks-so/index.html)** - September 5, 2023 55. **[Millions of Luxury Products Now Come With Unique Digital Passports. Here’s What That Means.](/content/press/millions-of-luxury-products-now-come-with-unique-digital-passports-heres-what-that-means/index.html)** - November 8, 2023 .webp) ## Ready to unlock the potential of your products? Explore the EON Product Cloud platform. Request a demo