# How Fashion Can Use Digital IDs

At the Business of Fashion's Professional Summit in New York, EON Founder and CEO, Natasha Franck joins Net-a-Porter Founder, Natalie Massenet, to discuss the impact that Digital IDs will have on the fashion industry,

June 3, 2022  
11AM / 4PM GMT

## Panelists

**Natasha Franck**  
Founder + CEO, EON

**Marc Bain**  
Technology Correspondent, Business of Fashion

**Natalie Massenet**  
Founder, Net-a-Porter + Managing Director, IMAGINARY Ventures

EON Founder and CEO, Natasha Franck, and Net-a-Porter Founder, Natalie Massenet, join BoF technology correspondent Marc Bain to discuss what giving every garment a Digital ID will do for fashion. They discuss how EON's technology works and highlight the opportunities for the fashion industry – from connecting to consumers across the full lifecycle to stewarding products through circular and sustainable lifecycles.

> "EON is the world wide web of products."  
> Natalie Massenet  
> Founder, Net-a-Porter + Managing Director, IMAGINARY Ventures

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