BALENCIAGA | Case Study | Digital IDs powered by EON

A new vocabulary for connected products

BALENCIAGA’s music merch collection features interactive garments, embedded with an exclusive musical track.

To listen to the song, customers can tap their product’s integrated NFC chip with a smartphone.

The song cannot be played elsewhere and is only available through a protected digital experience powered by EON.

Press

Why Balenciaga Music Shunned Web3 For Its New Connected Clothing

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Balenciaga is giving its clothes their own exclusive soundtrack

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Our Clients

1. BALENCIAGA
   Launched: 2023
2. Kathmandu
   Launched: 2023
3. Ahluwalia
   Launched: 2023
4. Gabriela Hearst
   Launched: 2020
5. Pangaia
   Launched: 2020
6. Houdini
   Launched: 2020
7. unspun
   Launched: 2020
8. Outerknown
   Launched: 2020
9. Nanushka
   Launched: 2020
10. H&M
    Launched: 2022
11. Chloé
    Launched: 2023
12. Hylo Athletics
    Launched: 2022
13. Johnstons of Elgin
    Launched: 2022
14. Zalando
    Launched: 2023
15. MRP by MR PORTER
    Launched: 2021
16. Coachtopia
    Launched: 2023